I’m baaack. In case you don’t know (and why would you since I didn’t say anything) I was one of 4490 women and 10 men who attended Blogher12. I was what was called a newbie, which means I’d never attended Blogher before. I have so many anecdotes and stories to share. I’m having trouble organizing my thoughts while there is one week’s worth of conference and New York related detritus spilling out all over my front hall. However, since I really enjoy blogging and I dis-enjoy cleaning up, I’ll do my best.
Blogher was pretty great if you like people, laughing, wine, vibrators, solutions for the menopausal woman, parties, stick-on fancy nails, reusable shopping bags, endless waits, and disposable penis rings. I like some of those things. Guess which ones. (Hint: I work from home and am by myself 90% of the day.)
I went with my momfaze partner and fellow mom of teens Randi Chapnik Myers. I’m not sure if she was appalled or mesmerized by my endless energy and ability to have fun wherever I am. I don’t really care because I love her and she says I smile all the time and that I look thin and that I am pretty. She’s my best friend.
I met tons of people, some I set out to meet, and some that I met accidentally (really, there are no accidents). I introduced myself everywhere-in the bathroom lineups, in the elevator lineups, in the food lineups, in the party lineups, in the taxi lineups. The lineups provided me endless opportunities for networking. I’m an optimist. Some people might have been pissed off by all of the queuing. Me? Thankful.
I always say a conference is successful if I learn three new things. Which I did. In fact, I learned more than three things.
Lessons Learned
I learned that when President Obama addresses me via a live video feed, I giggle in my Canuck red and white boots. That President knows how to talk to a woman (or 4500 of them).
I learned that Martha Stewart might possibly be as great as she thinks she is. Thoughts of stalking Martha after her lunch hour chat spun through my head, although since I didn’t have cupcakes like Two Broke Girls did, I restrained myself.
I learned that Katie Couric is one hot menopausal woman. She likes to spin and wear incredible shoes. The momfaze me was saddened when she mentioned raising teenagers and slitting her throat in one breath. But, other than that, she was pretty great. You can tweet her at @katieCouric. Tell her I sent you.
I learned from Pathfinder Keynote speaker Amy Jo Martin that to be great, I need to go rogue. Tweet her at @AmyJoMartin #TeamRenegade.
I learned all about SEO and how not to piss google off and which of my shoes do NOT give me blisters. I learned that to make your blog successful you need to have multiple channels (video, video, video, video), a clear vision for your brand, a knack for not pissing google off (see SEO), and a lot of chutzpah.
The Advice
Since I was a newbie, I had no idea what I was getting myself into. Now, since I’m an oldie, I have some tips for future attendees:
- Travel with a buddy. It goes unsaid that your buddy should be someone you like to spend time with, get along with, and who won’t care if you go shake your money maker all night when she doesn’t want to but who will be ready to order french fries and a fruit cup at 2 am when you come back to the room. If you go with a buddy, you’ll never feel alone. Which you can. Even in a crowd. Especially in a crowd.
- Mama plans, and Blogher laughs. Don’t make yourself crazy trying to live up to some schedule. Everything takes a while at Blogher, and if you get into a great convo with someone new, that’s time well spent. On the other hand, when you remember that you have headshots booked at 3:00 and it’s 2:55, don’t be surprised if your formerly best friend (see above) is irritated with you. I know, I know, not everyone blows like a gypsy (I think that came out wrong.)
- Don’t be shy. Everyone wants to meet you. At least, I do. Don’t be creeped out by overly friendly people who accost you in the bathroom and insist you’ll like their blog. It’s totally normal. At least that’s what I told security.
- Glitter, unicorns, glow necklaces, mini (albeit raw) hamburgers, music, wine. They bring people together. Even in the elevator, and especially when they slurringly tell you their life story and their bra size.
- If you’re not invited to a party, who cares. There’s always another party. And if there isn’t another party, then make one. There are endless opportunities to act silly at a blogging conference, but if you do let go, remember that it’s social media. Someone will make a video.
- Remember, when you travel, you run the risk of having your bags searched. Think carefully before taking three vibrators and a light purple cock ring.
I have so many more stories. Stay tuned tomorrow. And the next tomorrow. And, possibly, the tomorrow after that.
If you want to see the rest of my pics (because I’m too lazy to resize then insert into post), check me out on Facebook (you can add me as a friend. I’ll probably accept) or follow me on Instagram @chickymara.









You experience sounds a lot like mine, I was a newbie too, and used any “waiting” time to talk and connect with those around me. I loved all of the keynotes, and didn’t worry if I was invited or not to a party.
I had to laugh about your comment of having your bags searched… that happened to my travel buddy. She had some fun explaining to do!
Sounds like we had a similar experience. Oh, lordy. I’m glad my bag didn’t get search. See the full story in today’s post!
I’m so glad you had fun, and I am not at all surprised that you did!
You’re right Karen. I generally try to have fun. I mean, NYC, the opportunity to wear mascara every day and Martha Stewart. How could a person not have fun?
Now that you’re a pro, I’ll need your virtual presence at my first conference. Cue desire to hide in a corner…
No hiding in corners. And, the Toronto conferences are so much smaller. Plus, you’ve been to WIB.
Loved this, Mara!!! Especially the advice on what not to pack…
I didn’t say not to pack them, I just said don’t get searched at Customs.
I LOVED meeting you and I want to be your sidekick at the next Blogher. You had more fun that I did, and I’m not sure how that is possible.
Loved meeting you too Holly. We will definitely be sidekicks at the next Blogher. I do like to have fun, that’s for sure.
LOLing a lot over here! Great post! Looking forward to learning more about your awesome trip!
Next set of stories is up, Brandy. And then, I think I’ll move on to the next piece of crazy in my life
Mara – hanging with you and Randi was among the top highlights of my BlogHer experience. Can’t wait to see you both again soon!
We’re getting a suite next time. And that’s a promise.
Personally, Mara, I think you could go to a Walmart Inventory Control conference and have a blast.
You’ve just got it goin on, girl.
(But what I really want to know is what was in your suitcase for NYC…
Pam, you are so right. I just like having a good time. I figure it won’t be embarrassing until I hit 50.
Was so great to run into you at social luxe AND getting gorgeous…that’s more than I ran into almost everyone else!
Yes Ali. And I wish I had run into you more. I’ll bet you found all the cool places to hang out.
Sounds like you had a great time! I’m aiming to go next year…
I hope you do Mel. I think everyone has to experience it once at least.
I left the cock ring and vibrator in my hotel room. I never asked for service so I figured it would really get them chatting!
Things life BlogHer you get out what you put in and having positive attitude and a lot of energy are key. I had to push myself a few times but I’m so glad I did!
You did? I guess you don’t want the kids finding them. You know, they’ll give it to lost & found.. they’re not allowed to take it home. Definitely, Blogher is what you make it. but, isn’t everything?
Know I now why you looked so familiar….I saw you everywhere and kept wondering why you look so familiar. I follow your blog and you on twitter.
I couldn’t get close enough to see your badge and couldnt figure it out, so many people.
And how awkward to say, “why do I know your face?”
Glad I found this post and it’s a good one: good reading. I’m following all the BlogHer 12 recaps, and this is a meaty one
Thank you.
Are you going to be in Chicago???
AAAHHHHH!!!!! Why didn’t you come and say hi? By everywhere I guess you’re saying I get around? And, you can totally say, ‘Do I know you?’ And stare at my boobs I mean my badge. That’s what everyone did. I’m very much hoping to go to Chicago. See you next year?
And I know, the raw hamburgers.
Even in the dark light, you could see the bloody red meat.
UGH.
I ate one, but thankfully didn’t get sick.