My Obsession: Shoppers Drug Mart 30 Days of Beauty

Shoppers Drug Mart 30 Days of Beauty

Shoppers Drug Mart 30 Days of Beauty


It’s no secret that I’m a Beauty Junkie (Capital Letters On Purpose.) One of my favorite places to feed my addiction is Shoppers Drug Mart. I’ve been known to loiter in my local Beauty Boutique (is it bad that they know my name?) for hours on end. One of my favorite times of year has become Shoppers’ annual ’30 Days of Beauty’ (this is the third year it’s run).  It’s their biggest beauty event, and runs nationally from August 17th to September 15th.


What is 30 Days of Beauty? Well, over a 30 day period, 30 unique looks for different occasions are featured in-store and online (the beauty stories are told through makeover videos, photos, and instructional how-tos.)


Shoppers Drug Mart 30 Days of Beauty

Shoppers Drug Mart 30 Days of Beauty


Not only are there are opportunities to get a ton of ideas for adding to and updating my makeup bag, there are exciting one-day and month-long offers on many of my favorite brands (that way I can buy more.) There’s also a gorgeous silver makeup bag filled with more than 25 samples as a gift with purchase* (from August 24-30th ) so that I can try out a whole bunch of new products. AND, I can book a free 5-minute makeover where the stellar makeup artists (I get my face done at Shoppers all the time for events) will help me try out my favorite of the 30 looks.


My biggest problem? Deciding which of the 30 faces I want to pick for my makeover: black tie, outdoor wedding, beach beauty, or trip of a lifetime. Since my birthday is August 16th, I’ll probably make an appointment for the first day and go for ‘Milestone Birthday’. (Although there are 25 others to pick from…too much makeup, too little time…)


Over 50 brands are participating including Lancôme, Biotherm, LiseWatier, Clinique, Benefit, Elizabeth Arden, Clarins, CoverGirl, Revlon, Quo, and Gosh!


For more information, and to book a free 5-Minute Makeover, visit your local Shoppers Drug Mart Beauty Boutique.


Check out the website where you’ll find:


  • Daily print-to-redeem in-store coupons that are valid for 1 day only
  • Informative instructional videos
  • “How-To’s” detailing how to achieve the  30 Days of Beauty Looks
  • Information about the participating products and brands




  • Details about how you can enter to win 1 million Shoppers Drug Mart Optimum points (don’t get me started on my Optimum points) through the ‘Submit your Look’ contest.


*Gift with a purchase of $75 of cosmetics, skincare and / or fragrances


Note: I am participating in a SheBlogs program for compensation. I was provided with the details and information regarding this Shoppers Drug Mart Event. All opinions are my own. 

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